A leading fertiliser company: Incorporated in 1981, Paradeep Phosphates Limited (PPL) is a joint venture between the Adventz group company, Zuari Agro Chemicals Ltd. and Maroc Phosphore S.A., a wholly owned subsidiary of OCP, Morocco. The plant, located in the port town of Paradeep in Orissa, with an installed annual capacity of 12, 00, 000 metric tonnes of DAP and other phosphatic fertilisers. In 1992, a Sulphuric Acid Plant with an annual capacity of 6, 60, 000 metric tonnes and a Phosphoric Acid Plant
Although agriculture provides employment to more than 60% of the Indian population, it provides around 14% of India's Gross Domestic Product. In order to correct this gross distortion, PPL has undertaken a mission 'Serving Farmers Saving Farming' with the objective of educating farmers on complete agronomic solutions
PPL manufactures and markets complex phosphatic fertilisers and intermediary products like Phosphoric Acid and Sulphuric Acid, crucial in the manufacture of phosphatic fertilisers. PPL products are distributed across 16 states.
PPL's products are well established and are sold through private and institutional channels throughout the country. Aggressive marketing initiatives have been introduced to increase market share of these specially formulated fertilisers throughout the marketing territory. Besides manufactured products, PPL also markets its by-product Phospho-Gypsum which is used for soil conditioning in alkaline soils.
People translate strategies to action in order to achieve the mission and vision of the company and constitute a thrust area of its growth.
PPL facilitates development of Competencies, Commitment and a Culture of Excellence along with a sense of fellowship and belonging in its